CASE STUDY · 04 / CORPORATE SITE

Apparel Manufacturer Corporate Site

DesignDevelopmentAI imageryCollection gallery

Selteks.TekstilA collection site where even the product images were generated with AI.

Selteks Tekstil’s site presents six collections in full-screen galleries. We generated all 43 images with AI, from the hero slides to the collection photos.

See the screens →Read the brief ↓

Client

Selteks Tekstilseltekstekstil.com

Sector

Textiles and apparelWholesale buyers, private label

Scope

Design + DevelopmentDesign, Development, AI imagery, Collection gallery

Started

February 2026Live

Output

Responsive webTurkish

01 - Live Mockup · Desktop

6 screens. One design language.

Pick a page from the list on the left, then scroll the design yourself on the MacBook screen on the right. You’re in full control.

Scroll to explore

Live Previewseltekstekstil.com/

Home00%

02 - Live Mockup · Mobile

5 screens, in your pocket.

5 mobile screens, designed for 360-428 px viewports. You can scroll inside the centered phone yourself; click the side phones to bring them to the center.

Collection: Denim Jackets mobile screenshot

01 · Brief

Showing a collection without a photo shoot.

Selteks Tekstil has manufactured apparel in Zeytinburnu, Istanbul since 2008. It makes denim sets, woven sets, denim jackets, jersey cardigans, knitwear and trousers, and sells wholesale and private label in Türkiye and abroad.

The need

Wholesale buyers want to see what a manufacturer makes, which calls for clean, consistent product images for every collection. A professional shoot for each product would have cost both time and budget.

Goal

A corporate site that presents six collections with consistent product imagery and connects wholesale enquiries to phone and WhatsApp.

Approach

We generated the product images with AI: hero slides and collection galleries share one light and backdrop language, then were converted to AVIF.

Solution

A full-screen hero introducing six product groups, collection galleries with a full-screen viewer, a WhatsApp button tied to two sales lines, a mobile bottom bar and a map with directions.

Outcome

Live at seltekstekstil.com. The 43 images went from 58.98 MB to 9.48 MB in total.

AI-generated images

Hero slides and collection galleries

Collections

Denim, woven, jersey, knit, trousers

Lighter images

From 58.98 MB to 9.48 MB, AVIF

Pages

Collections, about and contact

02 · What we built

6 building blocks, one site.

A corporate site for an apparel manufacturer in Zeytinburnu, presenting its collections in galleries whose every product image we generated with AI.

◈

AI product imagery

All 43 images, from hero slides to collection galleries, were generated with AI.

⊞

Category slider

The home page introduces six product groups with full-screen images, each linking to its collection.

◐

Collection gallery

Photos open full screen; arrows, keyboard and thumbnails move between them.

◆

Quick contact for wholesale

One-tap calls to two sales lines, email, and on desktop a WhatsApp chat with a ready message.

◉

Mobile bottom bar

Home, about, collections and contact stay fixed at the bottom on phones.

◇

Light AVIF images

The 43 images were converted to AVIF, cutting their total size by 84 per cent.

03 · Method & stack

Which method, which tools?

Left: how we ran the project. Right: the technologies read from the project’s own dependency list.

/01
Discovery and collection structure
Strategy
/02
On-brand interface design
UI
/03
AI-generated product imagery
Imagery
/04
Mobile-first development
Frontend
/05
Image optimisation and launch
Launch

/06
Next.js
Framework
/07
React
UI
/08
TypeScript
Language
/09
Tailwind CSS
Styling
/10
Framer Motion
Motion

SELTEKS

The next project could be yours

Let’s build a site like this for your brand.

Your sector, catalog and customers are different; the method stays the same. Write to us and let’s talk about your project.

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CASE STUDY · 04 / CORPORATE SITE

Apparel Manufacturer Corporate Site